Visible in AI answers
We position your business so AI answer engines understand it and can name it in the right context — where your customers increasingly ask first, instead of running a classic Google search.
Generative Engine Optimization
Generative Engine Optimization (GEO) for Swiss Businesses
Generative Engine Optimization: get seen and cited in ChatGPT, Claude, Gemini and Google AI Overviews.
One consistent entity
Your name, services, location and areas of expertise are aligned across website, schema and external sources, so models identify your brand unambiguously instead of confusing it with others.
Citable content and schema
Answer-first, fact-rich content with structured data and llms.txt gives generative systems clearly bounded, verifiable passages that are easier to pick up and draw on as a source.
Coordinated with your SEO
GEO does not replace classic SEO — it builds on it. We align both layers so the same technical foundation works for search engines and AI answer engines alike.
What GEO Authority includes
GEO Authority is our monthly programme (CHF 990/month) that systematically builds and maintains your visibility in AI answer engines. It targets the factors generative systems actually evaluate: clearly defined entities, clean structured data and citable content.
- GEO and AI-search readiness audit: how are you represented today in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews?
- Entity and schema review: consistent brand, services and areas of expertise across all relevant signals
- Citation-friendly content optimization: answer-first, fact-rich passages that models pick up easily
- llms.txt: a curated, machine-readable overview of your key content for AI crawlers
- Monthly reporting, coordinated with your SEO so both layers pull in the same direction
How GEO works
AI answer engines do not just look for keywords — they try to understand who you are, what you offer and whether your statements hold up. GEO therefore works on three layers: the entity (unambiguous identity), the structure (Schema.org, llms.txt) and the content (clear, citable facts).
- Entity consistency: the same facts about name, location and services everywhere, so models don't confuse you
- Structured data and llms.txt: machine-readable signals that give generative systems context
- Citability: clearly bounded, verifiable statements instead of long, vague marketing copy
- Ongoing maintenance: AI models and their sources change, so GEO is a continuous process, not a one-off project
Who GEO is for
GEO suits Swiss SMEs, consultancies, law firms, practices and B2B providers whose customers increasingly use AI assistants to research providers, terms and options. If you want to be recognised as a clear, nameable authority in your niche, GEO builds the foundation for it.
Important and honest: GEO increases your visibility and citation potential in AI answer engines, but cannot guarantee a mention or citation. No credible provider controls what ChatGPT, Claude, Gemini or Perplexity output in a given case — we create the best possible conditions, not a guaranteed result.
Packages & pricing
GEO Authority
CHF 990 per month
Monthly GEO program for visibility potential in AI answer engines such as ChatGPT, Gemini and Perplexity.
- GEO and AI-search readiness audit
- Entity consistency analysis, Organization and Person schema review
- Citation-friendly content optimization, definition and FAQ optimization
- AI crawler accessibility and llms.txt creation/maintenance
- Knowledge-hub, author and source-transparency recommendations
- Monthly reporting, coordinated with SEO
- GEO supports visibility potential in AI answer engines but cannot guarantee citations or inclusion
Prices excl. VAT. · See all pricing
Frequently asked questions
What is the difference between GEO and classic SEO?
SEO optimizes your ranking in result lists like Google, where users click links. GEO optimizes how AI answer engines understand, name and cite your business when they compose a direct answer. Both share technical foundations but pursue different goals — which is why we deliberately coordinate GEO with your SEO rather than replacing it.
Can you guarantee my business gets cited in ChatGPT?
No — and anyone who promises that should raise a red flag. We do not control what ChatGPT, Claude, Gemini or Perplexity output. GEO measurably increases your visibility and citation potential by creating the conditions these systems favour. A mention or citation in a specific case, however, cannot be guaranteed.
What is llms.txt and do I need it?
llms.txt is a simple, machine-readable file in your website's root that gives AI crawlers a curated overview of your most important content. It doesn't replace schema but complements it: it helps generative systems grasp the essentials faster and more accurately. Within GEO Authority we create and maintain it for you.
How long until GEO takes effect?
Realistically, several months. AI answer engines refresh their training and source base at different rhythms, and entity and citation signals need to establish themselves across multiple sources. That's why GEO Authority is a monthly programme with ongoing maintenance and reporting — not a one-off intervention with instant effect.
Do I still need classic SEO as well?
Usually yes. Many GEO signals — clean structure, clear content, schema — also strengthen your classic ranking, and many AI answer engines still draw on search indexes. We therefore treat GEO and SEO as complementary and coordinate the reporting so both layers reinforce each other rather than work against each other.
Which AI answer engines does GEO cover?
We orient GEO towards today's relevant systems: ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. Because we work on fundamental signals such as entity consistency, structured data and citable content, the same foundation also serves newly emerging answer engines — without starting from scratch for each one.
Industries we serve
Understand it: in the AI Academy
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