Definition
GEO (Generative Engine Optimization)
GEO is the practice of optimizing content so it gets cited and surfaced within the AI-generated answers of generative engines such as ChatGPT, Perplexity or Google AI Overviews.
Rather than ranking positions, the goal is to appear as a trusted source inside answers. Clear structure, facts and quotable statements raise the odds of being picked up by AI assistants.